📜 Privacy Policy for Zi Social

Privacy Policy for Zi Social

Effective Date: May 19, 2026 Zi Social Inc. ('Zi Social', 'we', 'our', or 'us') values your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application (the 'App').

👀 TL;DR — User-Friendly Summary

You must be 16 or older to use Zi Social
We collect info like your email/phone, location, device ID, usage, and chats
We use your face data only for filters
You can report/block users and content
We will not share your personal information for marketing/promotional purposes
Your videos are yours, but we can use them to promote Zi Social
We use 3rd party services to operate the Zi Social platform (e.g., Ziggeo for NSFW video moderation, Banuba for video editing & processing, Firebase for push notifications)

1. Information We Collect

You must be at least 16 years old to use the Zi Social app. By using the app, you affirm that you meet this requirement.
We will not share your personal information for marketing/promotional purposes

We collect the following categories of information:

Data Category	Data Type	Purpose	Data Retention	3rd Party Sharing
a. Non-personal identifier	Unique user ID	Necessary unique backend identifier for users	Until account deletion (e.g., requested by user)	Yes – Firebase (e.g., push notifications)
b. Personal identifiers	Name (optional)	Personalization of UX	Until account deletion (e.g., requested by user)	No
	Email address	Waitlist signup (optional), In-app signup / registration (optional); OTP verification (optional); Necessary app updates; Provision of collected data upon request	Until account deletion (e.g., requested by user)	Yes – Twilio (messages / communication)
	Phone number	Waitlist signup (optional), In-app signup / registration (optional); OTP verification (optional); Necessary app updates	Until account deletion (e.g., requested by user)	Yes – Twilio (messages / communication)
	Date of birth	Hard gating of app use for anyone younger than 16	Until account deletion (e.g., requested by user)	No
	Gender (optional)	Necessary information for same-gender-only challenges (in pipeline for future releases)	Until account deletion (e.g., requested by user)	No
	Username	Necessary information for UX (e.g., profile access, interaction with other users)	Until account deletion (e.g., requested by user)	Yes – Firebase for push notification processing
	Profile bio (optional: self-reported)	Personalization of UX	Until account deletion (e.g., requested by user)	No
	Profile picture (optional)	Personalization of UX	Until account deletion (e.g., requested by user)	Yes – for NSFW moderation (e.g., avoid nudity) SighEngine, AWS Rekognition, Hive
c. Device & Technical information	Device ID	Community safety, moderation and issue reporting (i.e., bug fixes)	Until account deletion (e.g., requested by user)	Yes – Banuba (TBC); Yes – Ziggeo (TBC); Yes - Firebase
	Operating system	Analytics and issue reporting (i.e., bug fixes)	Until account deletion (e.g., requested by user)	Yes – Banuba; Yes – Ziggeo
	Browser type	Analytics and issue reporting (i.e., bug fixes)	Until account deletion (e.g., requested by user)	No
	IP address	Access restrictions via location estimation (i.e., US-only distribution of app); analytics, community safety, moderation and issue reporting (i.e., bug fixes)	Until account deletion (e.g., requested by user)	Yes – IP Registry; Yes – IP Info
	App usage logs	Analytics (e.g., app improvement), community safety, moderation and issue reporting (i.e., bug fixes)	Until account deletion (e.g., requested by user)	No
d. Location data	Approximate location from device IP or location services	Used for moderation and analytics	Stored only for 6 months	No
e. User Generated Content (UGC)	Videos you upload / record	Necessary UX, community safety & moderation	Until deleted by user (e.g., content / account deletion executed by user)	Yes – Ziggeo for processing; Yes – Banuba for processing; Yes – AWS Rekognition / SightEngine / Hive for NSFW moderation
	Your public comments on private or public content	Necessary UX, community safety & moderation	Until deleted by user (e.g., account deletion requested by user)	No
	Your other micro-engagement (e.g., like, share) on private or public post	Necessary UX, community safety & moderation	Until deleted by user (e.g., account deletion requested by user)	No
	Messages sent in-app (chat)	Necessary UX, community safety & moderation	Stored for 24 hours	No
f. Biometric data	Face data from filters (processed-on-device)	Instant image processing (i.e., application of filters)	Immediate deletion post completed processing	No – face data is processed-on-device; processing is provided by Banuba SDK

2. How We Use Your Information

We use the collected data to:

Provide and operate the Zi Social app (e.g., enable core features of the app)
Deliver push notifications and challenges
Enforce our Terms of Service and Community Guidelines
Detect and address spam, abuse, or fraud
Analyze usage trends to improve the app

3. Sharing of Information

We do not sell your personal information. We may share information with:

Service Providers (e.g., hosting, analytics, moderation)
Legal authorities where required by law We also do not share personal information for cross-context behavioral advertising. For the full overview of data sharing by data category, please see Article 1 (“Information we Collect”).

4. Your Rights and Choices

You are responsible for ensuring your content:

Does not infringe on intellectual property rights
Does not include NSFW, hateful, violent, or illegal material
Complies with all applicable laws and community standards We reserve the right to remove or moderate any content at our discretion

Depending on your location (e.g., California), you may have the right to:

Delete your account and data (via in-app request)
Request collected data (via in-app request for collected data access).
Access collected data in a readily usable, portable format (e.g., CSV file to be provided via email upon request) within 1 month.
Opt-out of data sharing (e.g., location) via in-app request.
Limit use of sensitive data (e.g., biometric info) via in-app request
Request correction of inaccurate information (via email to privacy@zi.social) We will take reasonable steps to verify your identity before processing your request. California residents may designate an authorized agent.

If we deny any request, you may appeal by contacting us at privacy@zi.social. We will respond to appeals within 45 days. We will not discriminate against you for exercising any of your privacy rights.

5. Children's Privacy

Zi Social is not intended for users under 16 years of age. We do not knowingly collect personal data from users below that age. If we become aware, we will delete such accounts.

6. Data Security & Retention

We use industry-standard measures to protect your data. Data is retained only as long as necessary for operational purposes unless a longer retention period is required by law. For the full overview of data retention by data category, please see Article 1 (“Information we Collect”).

7. Third-Party Services

Zi Social uses third-party services like:

Ziggeo (automated moderation)
Various ad providers to drive traffic to the app (e.g., TikTok Ads, Google Ads, Meta Ads)
Banuba (video processing such as AR filters)
Firebase (push notification processing) Each has its own privacy practices.

8. Changes to This Policy

We may update this Privacy Policy. If we make significant changes, we will notify you via the app or email. Your continued use of Zi Social after updates constitutes acceptance.

9. Contact Us

For general questions:
Zi Social Inc.
Email: contact@zi.social
For privacy-related questions:
Zi Social Inc.
Email: privacy@zi.social
For legal questions:
Zi Social Inc.
Email: legal@zi.social